Website Copywriting That Get Prospects to Say "Yes"

The days of brochure websites and all-about-me copywriting are gone. Yes, you should describe what you offer, but that’s just the start. Your prospects want to know how they benefit and why they should buy from you. And you only have a few precious seconds to do this or they’ll bounce.

More buying, less bouncing

There’s nothing like a “these-guys-know-what-I’m-going-through” feeling to get your visitors to hit the buy button. You can build that feeling with copy if you really know your prospect’s pain points.

That’s why digging into your prospect’s motivations is important. And why this digging is one of my first steps when we work together.

Work with me and we’ll:

Boost conversions and engagement
Get you to stand out against competitors
Analyze and address issues that cause hesitation to buy
Build a website experience that tantalizes prospects
Get your website DONE with your personality, voice and style

Hi, I’m Barbara Chaney and I’ve been writing for small- to medium-sized business for more than 15 years. I started in the early Internet years, so I’ve seen it all. And while looking back at the days of AOL is fun, seeing what has worked over time really allows me to help clients grow. My background in PR and marketing helps too.

My process and what to expect:

I have a process I’ve developed to get the best results.

1. Discovery call and questionnaire

We’ll start with a call about your website or project to see if it can benefit from copywriting help. If so, I’ll send you a quote and a projected timeline. Once we agree to work together, you’ll get my questionnaire about your project and your goals.

2. Research and brand messaging

This stage is vital as I’ll dive into researching your competitors and the needs of your target audience. I’ll also analyze your brand messaging to make sure your unique value proposition is a magnetic draw for your prospects.

3. Writing copy

This is when I’ll use all I’ve learned to write copy that will engage and persuade your ideal customer to buy. We’ll review it together so you can see (and hear) why I wrote it the way I did to reach our goals.

4. Revising and finalizing

We’ll review through a feedback process and I’ll make any adjustments before finalizing. I offer unlimited rounds of edits within 2 weeks to ensure you’re happy with the final product.

Website Copywriting Service

Home page – About page – Service page – How we work or FAQ page – Contact page
3 to 4 week timeline
$2,500+

Includes:
+ Unique Value Proposition messaging
+ Thank you page copy

Book Website Copywriting

Other options:

Website Audit: Detailed analysis of your website on everything from copy to user experience for up to 4 pages. $475

Web Makeover: A website audit and a copywriting makeover of 2 site pages. Starts at $1,200.

Let’s Talk

Still have questions? See FAQs and how I work.