When was the last time you were truly moved by a brand's messaging or copy? Unfortunately, it probably doesn't happen very often. The truth is most brands focus on the sale and don't really know how to tell a story. And, honestly, it’s not a natural instinct to use storytelling when speaking about business. But
Your business website is finally done. It looks beautiful, has good content and seems to tick all of the boxes. But it's not bringing in leads. And visitors are bouncing from the home page. Sound familiar? If so, it's because your home page isn't answering the right questions.