As Mashable and others say, we're in the midst of a "content marketing explosion." If you haven't heard of the phrase "content marketing," know that it's the new buzz term used by marketers and writers (me included). It's been around long enough to be in Wikipedia, but it hasn't made it to the dictionary yet. And it Read More
content creation
Why You Should Channel Betty Crocker When Writing Content
I love to bake. I don’t always bake from scratch, but even when I use a cake mix, my family loves the results. I love the results too: less prep time for me, sweet goodies for them. Believe it or not, when it comes to building content or copy, you can use the same process. We all know creating fresh articles can be a Read More