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Home | Uncategorized | She Power at Shecon

She Power at Shecon

Posted on 05.27.11 | Barbara Chaney | 3 Comments

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I went to another local conference: SheCon, the New Media Expo. While it wasn’t solely for women, it was great meeting so many female bloggers and business owners making a living online.

Let’s not forget some great speakers, including…

  • Guy Kawasaki, who spoke about the art of enchantment, the subject of his new book
  • Aliza Sherman, who definitely knows how to enchant and who spoke about the future of technology
  • Missy Ward, who offered a ton of affiliate marketing advice and a few free tickets to Affiliate Summit, the conference she co-founded
  • Mark Horvath, who inspired us (and almost made me cry) with his story about how his InvisiblePeople.tv has helped the homeless
  • Many other session speakers who spoke about writing, marketing, monetization, PR, social media and more
Guy Kawasaki at SheCon

Guy Kawasaki getting interviewed by CBS 4 News

A few of my favorite tips…

  • “Sell your dream.” Steve Jobs doesn’t sell the iPhone by talking about software, service, etc. He sells the dream. – Guy Kawasaki
  • I see Twitter as a “link economy” and Facebook as a “photo economy.” I push with links on Twitter and pull with photos on Facebook. – Guy Kawasaki
  • Remove speed bumps that will hamper the buying process. Captcha forms, for example, are a good way to lose customers from your site. – Guy Kawasaki
  • Add personality to your blog. – Karen of KouponKaren.com
  • Videos and video blogging can help you gain visibility in Google. Optimize your videos to appear in Google results. – Murray Izenwasser of Biztegra
  • Authenticity has replaced production value when it comes to video online. – Mark Horvath
  • Enhance the visitor’s experience. Don’t use something because it’s trendy. Add something more. – Aliza Sherman
  • Blogger reliability is an issue for sponsor companies that work with blogs. Make sure you follow through on your commitments to them. – Stephanie Azzarone of Mom Market Trends
  • The keys to getting more social clicks: a good headline, a good thumbnail image and the time of day posted. – Founders of Cracked.com

The networking was fun too and was spiced with stories from the out-of-town ladies about singing Karaoke with Serena Williams and taking photos of a Lindsay Lohan photoshoot. Only in South Beach!

I had fun SheCon. Thanks!

 

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Categories: Uncategorized Tags: linkedin, SheCon 2011

About the author

Barbara is an experienced copywriter and content strategist. She loves helping businesses strengthen sales and build their brands with sales copy and content. When not working, she enjoys living in South Florida and exploring the local food scene with her husband and son. See profile...

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    3 Comments

  1. Missy Ward says

    June 2, 2011 at 11:51 am

    Thank you so much for the mention and for getting up early for my session!

    Reply
    • Barb says

      June 2, 2011 at 12:34 pm

      It was worth the early wake-up call 🙂 Thanks for a great presentation. I’m already looking into using some of your tips!

      Reply

Trackbacks

  1. SheCon 2011: Recaps And Reviews | SheCon '11 says:
    June 6, 2011 at 1:18 pm

    […] ShePower At SheCon: https://clever-copy.com/she-power-at-shecon-2011 […]

    Reply

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