In the online world, everyone’s obsessed with SEO, including SEO copywriting. It may not have hit your radar as something important or even necessary. But it is.
What is SEO?
SEO or Search Engine Optimization is a way to increase your website’s ranking in Google and other search engines, which in turn, increases traffic to your site. This is for natural or what we call “organic” ranking, which means it doesn’t involve paid advertising.
There are various techniques that will encourage Google to give you a better ranking. Some are made behind the scenes of your website and others are “on-page” SEO tactics that are visible to the average reader. SEO copywriting is an on-page technique.
What is SEO copywriting?
In SEO copywriting, we write content that will boost your site’s ranking. Essentially, my job is to write copy that will clearly show Google what your site is about. You want to avoid any Google confusion in this area. By using your industry terms (we call them keywords) throughout your content and in specific areas, we leave Google with little room for doubt.
This starts with keyword research. After all, you can’t plan a successful strategy if you’re going after the wrong target. For example, did you know “Miami realtors” gets two times more searches than “Miami real estate agent”? If you have a real estate firm, you’ll want to focus on the first term.
Why do you need it?
On the Internet, the phrase “if you build it, they will come” does NOT apply. I can’t tell you how many people I’ve talked to who think they’ll get a flood of traffic once their website is up. Unfortunately, it doesn’t happen that way. If you don’t build “roads” to that site so people will find it or at least drive by it, then you’re just a store in the middle of a lonely field.
That’s why you need SEO, to build those roads leading to your site—through Google. So if someone searches for “Ft. Lauderdale kitchen design” (substitute your term here), your site appears at the top of the search results and gets visited by that person. That visit might or might not lead to a sale, but you won’t even be in the running if you don’t show up for that search.
Let’s start with my site – When I created it (or when my graphic designer created it), I researched my keywords and planned my SEO strategy. I wanted to rank for “Miami freelance copywriter.” I’m happy to say that I now rank #1 in Google for that term! I get calls every month from people who find me online.
Seattle pest control – That’s not the name of the company. That’s the name of the keyword phrase my client (Cascade Pest Control) pursued. Admittedly, they were already ranking on the first page with other SEO techniques, but my SEO copywriting helped them reach the top spot.
Results: #1 in Google for Seattle pest control. (They’ve since revamped their site and cut down the copy a bit, but they’re still #1 and get a fair amount of business online.)
South Florida event planners – I rewrote the home page for an event planning company (called A South Florida Event) and optimized it for two different keyword phrases. Other SEO techniques were also employed, so my copy wasn’t the sole reason for the ranking, but it definitely contributed.
These are just a few examples of how SEO copywriting and SEO in general can help your business get more traffic (and potentially more sales) online.
I hope that helps. If you have any questions, feel free to leave a comment below.
If you want to know how SEO copywriting can help your site, contact me for a free website analysis.