We’re living in a time when Google is our go-to for answering deep questions like, “How old is Mick Jagger now?” or “Where can I find the best pizza?”
You may feel differently about these, but still, that makes Google a pretty big deal. And getting found in Google? That’s an even bigger deal.
Which is why everyone who owns a website is a bit obsessed with SEO and writing for SEO. It may not have hit your radar yet, but trust me, it’s important.
What is SEO?
SEO or Search Engine Optimization is a way to improve your website to help it rank higher in Google and other search engines, which in turn, increases the number of visitors to your site. This is for natural or what we call “organic” ranking, which means it doesn’t involve paid advertising or Google ads.
There are various techniques that will encourage Google to give you a better ranking. Some are made behind the scenes of your website and others are “on-page” SEO tactics that are visible to the average reader. SEO copywriting is an on-page technique.
What is SEO copywriting?
In SEO copywriting, we write copy or content that appeals to readers AND search engines. We try to make the “Google Gods” happy and write copy that will clearly show Google what your site is about. By providing valuable content and using targeted or industry terms (keywords), we leave Google with little room for doubt.
This starts with keyword research. After all, you can’t plan a successful strategy if you’re going after the wrong target. For example, did you know “Miami realtors” gets two times more searches than “Miami real estate agent”? If you have a real estate firm, you might want to focus on the first term.
Why do you need it?
Online, the motto “if you build it, they will come” does NOT apply. I wish I could tell you’ll get a flood of traffic once your website goes live, but if I did, I’d be lying. If you don’t build “roads” to that site so people will find it or at least drive by it, then it would be like having a store in a ghost town.
That’s why you need SEO, to build those roads leading to your site—through Google. So if someone searches for “Ft. Lauderdale kitchen design” (or insert your term here), your site will appear at the top of search results and you’re likely to a visit by that person. That visit might or might not lead to a sale, but at least you’ll be in the running if appear in that search.
Seattle pest control – That’s not the name of the company. That’s the name of the keyword phrase my client (Cascade Pest Control) pursued. My SEO copywriting helped them reach the top spot.
Results: #1 in Google for Seattle pest control. (They’ve since revamped their site and cut down the copy a bit, but they’re still #1 and get a fair amount of business online.)
South Florida event planners – I rewrote the home page for an event planning company (called A South Florida Event) and optimized it for two different keyword phrases. Other SEO techniques were also employed, so my copy wasn’t the sole reason for the ranking, but it definitely contributed.
These are just a couple of examples of how SEO copywriting and SEO in general can help your business get more traffic (and potentially more sales) online.
I hope that helps. If you have any questions, feel free to leave a comment below.
If you want to know how SEO copywriting can help your site, contact me for a website analysis.