Hi, I’m Barbara Chaney, the copywriter and content strategist behind Clever Copy.
For the past decade, I’ve enjoyed helping businesses grow, both online and off, using sales copy and content. I hope to do the same for you.
When I founded this business, it took me a while to come up with a good name to represent my firm and my outlook. I could have gone with “goal-oriented copy” but that doesn’t have a nice ring to it, does it? So I went with Clever Copy. (Yay, alliteration.)
Some now feel clever is synonymous with “cutesie” or willing to sacrifice the goal for the sake of being clever. But that’s not what I’m about.
I’m very goal oriented and so is my copy. In fact, “What are your goals for this project?” is one of the first questions you’ll hear from me if we work together. “Who are we trying to target?” is another.
You can expect to go over these things when we talk. I’ll be coming at you with questions I’ve honed during my time as a freelance copywriter (10+ years) and from my background in PR and marketing.
What you really want to know
I can list my resume and tell you I’ve worked at PR agencies and in-house marketing departments, but is that what you really want to know?
You want to know if I can write, especially about your industry or business. So here’s a quick breakdown…
- Businesses have turned to me as a trusted resource for copywriting for more than 10 years.
- I’ve written for too many industries to list here. But whether a niche is new to me or not, you couldn’t tell after reading my copy. My superpowers: researching and turning tricky subjects into easy-to-read copy.
No cute or generic tactics here, only hard-working copy that seeks to convert.
Check out samples of my work or send me a note to get started.
