Love her or hate her, you have to admit Lady Gaga knows how to get attention. Yes, the meat shoes and crazy outfits are part of it, but if you look beyond that you’ll notice some deliberate choices that also keep her in the spotlight. Some of these involve smart marketing decisions that can be used by any business.
How can you market yourself like Lady Gaga?
Besides being different (or very different, in her case), having a strong opinion and giving your fans a way to build a strong connection are just a few strategies that work. You can also leverage social media and try to get the right people behind your brand.
This great slide presentation by Jesse Desjardins spells out the rest: