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Home | Copywriting | Are You Tapping in to the Content Marketing Explosion?

Are You Tapping in to the Content Marketing Explosion?

Posted on 02.09.12 | Barbara Chaney | Leave a Comment

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As Mashable and others say, we’re in the midst of a content marketing explosion. If you haven’t heard of the phrase “content marketing,” know that it’s the latest term used by marketers and writers. It’s been around long enough to be in Wikipedia, but it hasn’t made it to the dictionary yet. And it describes a strategy that’s both old and new.

It’s about creating and sharing content to promote your brand. What’s new about this is that we now have more tools for sharing content than ever before. It’s safe to say the entire online culture is now about sharing content (written, visual or oral).

As a business owner or marketer, you need to tap into that culture if you want to gain new business online.

Market your existing content and make it shareable

Here are just a few ideas…

  • Turn your case studies into slide presentations, videos or both.
  • Make your  data visual with an infographic (like the example below).
  • Turn your blog tips into an ebook.
  • Transcribe your email newsletter and make it an audio podcast.
  • Promote your research report, and your expertise, through a webinar.

There are no limits to the creative tactics for marketing content online. Read on for more insight below and let me know if you need help with ideas!  Thanks goes to Blue Glass Interactive for the infographic.

Content_Marketing_Explosion

 

 

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Categories: Copywriting, Marketing Tags: content creation, content marketing

About the author

Barbara is an experienced copywriter and content strategist. She loves helping businesses strengthen sales and build their brands with sales copy and content. When not working, she enjoys living in South Florida and exploring the local food scene with her husband and son. See profile...

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