Builders use blueprints, trial lawyers create case workups and football coaches follow game plans. For those of us in web copywriting, it's the “creative brief” or what I call the project brief that serves as a guide. My project brief gets sent to every client at the start and includes questions that will help me Read More
Marketing
How the Real Estate Bust Offers a Lesson in Marketing
The highs and lows of the real estate market aren't easy to predict and can be interesting to watch. Since I've been watching, I thought I’d look at it from a different perspective... how it can help you prepare for a dip in business. Here are some takeaways that can apply to your business marketing Read More