Marketing

Builders use blueprints, trial lawyers create case workups and football coaches follow game plans.  For those of us in web copywriting, it's the “creative brief” or what I call the project brief that serves as a guide. My project brief gets sent to every client at the start and includes questions that will help me Read More

The highs and lows of the real estate market aren't easy to predict and can be interesting to watch. Since I've been watching, I thought I’d look at it from a different perspective... how it can help you prepare for a dip in business. Here are some takeaways that can apply to your business marketing Read More