Can you define what makes your business unique? I’m not talking about your logo, slogan or branding. I mean a benefit you offer that your competitors don’t—a unique selling point (USP)
As Mashable and others say, we're in the midst of a content marketing explosion. If you haven't heard of the phrase "content marketing," know that it's the latest term used by marketers and writers.
WordCamp Miami this year offered some great sessions on developing and marketing WordPress blogs. I had fun, took lots notes and heard some great speakers. Here are a few of their tips…
OK, so "WordCamping" isn't a real word, but it should be! If you use WordPress for your site or blog, you may have heard about WordCamp. It's a conference on everything WordPress
How often do you ask for a testimonial from a client and get something like this? “Bob and his team at ABC Contracting were fabulous. We had a great experience and look forward to working with them again.” Many people would be happy with this testimonial. My opinion? Meh, it doesn’t suck, but it could be better.