As Mashable and others say, we're in the midst of a content marketing explosion. If you haven't heard of the phrase "content marketing," know that it's the latest term used by marketers and writers. Read More
Copywriting
Channel Betty Crocker for Your Content
I love to bake. I don’t always bake from scratch, but even when I use a cake mix, my family loves the results. I love the results too: less prep time for me, tasty sweets for them. Read More
WordCamp Miami: You’re a Publisher Now. Start Thinking Like One
WordCamp Miami this year offered some great sessions on developing and marketing WordPress blogs. I had fun, took lots notes and heard some great speakers. Here are a few of their tips… Read More
Top Keyword Tricks Used by SEO Copywriters
Google is pretty blind to punctuation. And believe it or not, that’s a good thing. Read More
Why Copywriters Break the Rules of Grammar
Don’t use fragments. Never begin a sentence with a conjunction and don’t end with a preposition either. We all remember the grammar rules learned in school. But copywriters like me love to break them. Read More
