Hey there, desktop mobile reader! OK, so I may be wrong, but I THINK you're reading this on mobile (like most of my readers). And if you are, you probably want to get right to the good stuff, so you can be on your way, right?
There's a bit of science behind our reactions to certain stories or words. No surprise there, but how and why we react is pretty interesting. And the thing is... we can use these reactions to connect with our readers.
Admit it... You're a master at skimming blog posts (like this one?) and scrolling past those subheads and paragraphs we work over. A photo or a graphic might stop you in your tracks.
Any speaker who warns his audience that his presentation "will employ satire" is off to a good start. He definitely had my attention.
As Mashable and others say, we're in the midst of a content marketing explosion. If you haven't heard of the phrase "content marketing," know that it's the latest term used by marketers and writers.