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Copywriting

Writing to Entice (and Keep) Mobile Readers on Your Site.

Writing to Entice (and Keep) Mobile Readers

Posted on 04.05.19 | Barbara Chaney | Leave a Comment

Hey there, desktop mobile reader! OK, so I may be wrong, but I THINK you're reading this on mobile (like most of my readers). And if you are, you probably want to get right to the good stuff, so you can be on your way, right? Read More

How good stories grab you by the brain.

How Good Stories Grab You by the Brain

Posted on 02.05.17 | Barbara Chaney | Leave a Comment

There's a bit of science behind our reactions to certain stories or words. No surprise there, but how and why we react is pretty interesting. And the thing is... we can use these reactions to connect with our readers. Read More

Where's your hook?

Where’s Your Hook?

Posted on 01.04.17 | Barbara Chaney | 1 Comment

Admit it... You're a master at skimming blog posts (like this one?) and scrolling past those subheads and paragraphs we work over. A photo or a graphic might stop you in your tracks. Read More

WordCamp Miami

WordCamp Miami & Why No One Cares About Your Content (Yet)

Posted on 05.24.13 | Barbara Chaney | Leave a Comment

Any speaker who warns his audience that his presentation "will employ satire" is off to a good start. He definitely had my attention. Read More

Are You Tapping in to the Content Marketing Explosion?

Posted on 02.09.12 | Barbara Chaney | Leave a Comment

As Mashable and others say, we're in the midst of a content marketing explosion. If you haven't heard of the phrase "content marketing," know that it's the latest term used by marketers and writers. Read More

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