Hey there, desktop mobile reader! OK, so I may be wrong, but I THINK you're reading this on mobile (like most of my readers). And if you are, you probably want to get right to the good stuff, so you can be on your way, right? Read More
Copywriting
How Good Stories Grab You by the Brain
There's a bit of science behind our reactions to certain stories or words. No surprise there, but how and why we react is pretty interesting. And the thing is... we can use these reactions to connect with our readers. Read More
Where’s Your Hook?
Admit it... You're a master at skimming blog posts (like this one?) and scrolling past those subheads and paragraphs we work over. A photo or a graphic might stop you in your tracks. Read More
WordCamp Miami & Why No One Cares About Your Content (Yet)
Any speaker who warns his audience that his presentation "will employ satire" is off to a good start. He definitely had my attention. Read More
Are You Tapping in to the Content Marketing Explosion?
As Mashable and others say, we're in the midst of a content marketing explosion. If you haven't heard of the phrase "content marketing," know that it's the latest term used by marketers and writers. Read More
