When was the last time you were truly moved by a brand's messaging or copy? Unfortunately, it probably doesn't happen very often. Why is that? Well, the truth is most brands focus on the sale and don't really know how to tell a story. And, honestly, it’s not a natural instinct to use storytelling when speaking Read More
Copywriting
Writing to Entice (and Keep) Mobile Readers
Hey there, desktop mobile reader! OK, so I may be wrong, but I THINK you're reading this on mobile (like most of my readers). And if you are, you probably want to get right to the good stuff, so you can be on your way, right? Read More
How Good Stories Grab You by the Brain
There's a bit of science behind our reactions to certain stories or words. No surprise there, but how and why we react is pretty interesting. And the thing is... we can use these reactions to connect with our readers. Read More
Where’s Your Hook?
Admit it... You're a master at skimming blog posts (like this one?) and scrolling past those subheads and paragraphs we work over. A photo or a graphic might stop you in your tracks. Read More
WordCamp Miami & Why No One Cares About Your Content (Yet)
Any speaker who warns his audience that his presentation "will employ satire" is off to a good start. He definitely had my attention. Read More
