Don’t use fragments. Never begin a sentence with a conjunction and don’t end with a preposition either. We all remember the grammar rules learned in school. But copywriters like me love to break them.
Builders use blueprints, trial lawyers create case workups and football coaches follow game plans. For those of us in web copywriting, it's the “creative brief” or what I call the project brief that serves as a guide. My project brief gets sent to every client at the start and includes questions that will help me
In case you haven’t heard enough about the real estate market best yet, I thought I’d look at it from a different perspective... how it can help you prepare for a dip in business. Here are some takeaways that can apply to your business marketing
We're living in a time when Google is our go-to for answering deep questions like, "How old is Mick Jagger now?" or "Where can I find the best pizza?" You may feel differently about these, but still, that makes Google a pretty big deal.
I'm sure you've heard the proverb about the shoemaker's children having no shoes? Well I'm the proverbial shoemaker, a.k.a copywriter