Here's a new concept for a back-to-school promotion--highlight beer pong as a "college essential." Really? Target, what were you thinking?
How often do you ask for a testimonial from a client and get something like this? “Bob and his team at ABC Contracting were fabulous. We had a great experience and look forward to working with them again.” Many people would be happy with this testimonial. My opinion? It doesn’t suck, but it could be better. You want
Don’t use fragments. Never begin a sentence with a conjunction like “and” or “but” and don’t end with a preposition. I’m sure you remember the grammar rules you learned in school. Most of them still apply today. But copywriters like me love to break them. We don’t do it to test our clients or because we don’t respect
Builders use blueprints, trial lawyers create case workups and football coaches follow game plans. For us freelance copywriters, it's the “creative brief” or what I call the project brief that serves as a guide. My project brief gets sent to every client at the start and includes questions that will help me understand
In case you haven’t heard enough about the busted real estate market yet, I thought I’d look at it from a different perspective... how it could help you prepare for a dip in business. Here are some lessons learned that can apply to your business marketing: Don’t get comfortable No matter how well your business is doing,