WordCamp Miami 2011 offered some great sessions on developing and marketing WordPress blogs. I had fun, took lots notes and heard some great speakers. Here are a few of their tips… You’re a publisher now. Start thinking like one. When writing remember… General is boring. Specific is interesting Keep it short (300 to 500 Read More
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Going WordCamping at WordCamp Miami 2011
OK, so "WordCamping" might not be a real word, but it should be! If you use WordPress blogs, you may have heard about WordCamp Miami 2011. It's a one-day conference on everything WordPress. It's held every year, but this will be my first time attending. I'm really looking forward to it, although I wish I could clone myself Read More
Do you Market Your Brand Like Lady Gaga?
Love her or hate her, you have to admit Lady Gaga knows how to get attention. Yes, the meat shoes and crazy outfits are part of it, but if you look beyond that you'll notice some deliberate choices that also keep her in the spotlight. Some of these involve smart marketing decisions that can be used by any business. How can Read More
Top Keyword Tricks Used by SEO Copywriters
Google can be quite finicky about punctuation. Believe it or not, that’s a good thing. Periods aren’t recognized by Google. Neither are commas. The average person doesn’t know this and even some copywriters aren’t aware of it. But SEO copywriters who do know use it to their advantage. This bit of information helps us Read More
Marketing Fail: What Were They Thinking?
Here's a new concept for a back-to-school promotion--highlight beer pong as a "college essential." Really? Target, what were you thinking? Read More