Any speaker who begins by warning the audience his presentation "will employ satire" is off to a good start. He definitely had my attention. The speaker was Cliff Seal, a user experience designer who's session on content was my favorite at WordCamp Miami. His comments on why content is important and how your audience Read More
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Creating Social Media Content: Copyblogger Offers 22 Tips
Time is a precious commodity and if you're using social media, you know it takes to time create content. If you can't hire a freelance copywriter to create monthly content for you, Copyblogger offers these tips to help. (Yes, I'm on an infographic kick lately.) Also, take a look at Why You Should Channel Betty Crocker When Read More
Are You Tapping in to the Content Marketing Explosion?
As Mashable and others say, we're in the midst of a "content marketing explosion." If you haven't heard of the phrase "content marketing," know that it's the new buzz term used by marketers and writers (me included). It's been around long enough to be in Wikipedia, but it hasn't made it to the dictionary yet. And it Read More
Why You Should Channel Betty Crocker When Writing Content
I love to bake. I don’t always bake from scratch, but even when I use a cake mix, my family loves the results. I love the results too: less prep time for me, sweet goodies for them. Believe it or not, when it comes to building content or copy, you can use the same process. We all know creating fresh articles can be a Read More
She Power at Shecon 2011
I went to another local conference: SheCon, the New Media Expo. While it wasn’t solely for women, there was a lot of She power at SheCon. It was great meeting so many female bloggers and business owners who were focused on making a living online. Let’s not forget some great speakers, including… Guy Kawasaki, who spoke Read More