Can you define what makes your business unique? I’m not talking about your logo, slogan or branding. I mean a benefit you offer that your competitors don’t—a unique selling point (USP) or unique value proposition. For most business owners, it’s not easy to define. Read More
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Writing to Entice (and Keep) Mobile Readers
Hey there, desktop mobile reader! OK, so I may be wrong, but I THINK you're reading this on mobile (like most of my readers). And if you are, you probably want to get right to the good stuff, so you can be on your way, right? And hey, desktop readers feel this way too. But I've learned to write a little differently to keep Read More
How Good Stories Grab You by the Brain
There's a bit of science behind our reactions to certain stories or words. No surprise there, but how and why we react is pretty interesting. And the thing is... we can use these reactions to connect with our readers. Psychologist Ellen Hendriksen broke this down on the Grammar Girl podcast. (Good podcast, by the way.) Read More
Where’s Your Hook?
Admit it... You're a master at skimming blog posts (like this one?) and scrolling past those subheads and paragraphs we work over. A photo or a graphic might stop you in your tracks. The scrolling pauses and the eyes rest as you take in that visual hook. Yes, photos grab eyeballs. That's why social networks are built around Read More
What Types of Content Should You Use for Your Business?
You know you need content... but what type of content should you create? Sure, you can put up a blog post or few, but what other types of content would serve your business? Should you spend time on slide presentations? Infographics? How about videos? And which types of content would engage your audience Read More