When was the last time you were truly moved by a brand's messaging or copy? Unfortunately, it probably doesn't happen very often. The truth is most brands focus on the sale and don't really know how to tell a story. And, honestly, it’s not a natural instinct to use storytelling when speaking about business. But
Your business website is finally done. It looks beautiful, has good content and seems to tick all of the boxes. But it's not bringing in leads. And visitors are bouncing from the home page. Sound familiar? If so, it's because your home page isn't answering the right questions.
Hey there, desktop mobile reader! OK, so I may be wrong, but I THINK you're reading this on mobile (like most of my readers). And if you are, you probably want to get right to the good stuff, so you can be on your way, right?
There's a bit of science behind our reactions to certain stories or words. No surprise there, but how and why we react is pretty interesting. And the thing is... we can use these reactions to connect with our readers.
Admit it... You're a master at skimming blog posts (like this one?) and scrolling past those subheads and paragraphs we work over. A photo or a graphic might stop you in your tracks.