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Don't lose prospects on your home page. Use a USP.

Why You’re Losing Prospects on Your Home Page

Posted on 05.16.20 | Barbara Chaney | Leave a Comment

Your business website is finally done. It looks beautiful, has good content and seems to tick all of the boxes. But it's not bringing in leads. And visitors are bouncing from the home page. Sound familiar? If so, it's because your home page isn't answering the right questions. Read More

Writing to Entice (and Keep) Mobile Readers on Your Site.

Writing to Entice (and Keep) Mobile Readers

Posted on 04.05.19 | Barbara Chaney | Leave a Comment

Hey there, desktop mobile reader! OK, so I may be wrong, but I THINK you're reading this on mobile (like most of my readers). And if you are, you probably want to get right to the good stuff, so you can be on your way, right? Read More

How good stories grab you by the brain.

How Good Stories Grab You by the Brain

Posted on 02.05.17 | Barbara Chaney | Leave a Comment

There's a bit of science behind our reactions to certain stories or words. No surprise there, but how and why we react is pretty interesting. And the thing is... we can use these reactions to connect with our readers. Read More

Where's your hook?

Where’s Your Hook?

Posted on 01.04.17 | Barbara Chaney | 1 Comment

Admit it... You're a master at skimming blog posts (like this one?) and scrolling past those subheads and paragraphs we work over. A photo or a graphic might stop you in your tracks. Read More

What types of content best fit your business

What Types of Content Should You Use for Your Business?

Posted on 12.05.16 | Barbara Chaney | Leave a Comment

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