Hey there, desktop mobile reader! OK, so I may be wrong, but I THINK you're reading this on mobile (like most of my readers). And if you are, you probably want to get right to the good stuff, so you can be on your way, right? And hey, desktop readers feel this way too. But I've learned to write a little differently to keep Read More
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How Good Stories Grab You by the Brain
There's a bit of science behind our reactions to certain stories or words. No surprise there, but how and why we react is pretty interesting. And the thing is... we can use these reactions to connect with our readers. Psychologist Ellen Hendriksen broke this down on the Grammar Girl podcast. (Good podcast, by the way.) Read More
Where’s Your Hook?
Admit it... You're a master at skimming blog posts (like this one?) and scrolling past those subheads and paragraphs we work over. A photo or a graphic might stop you in your tracks. The scrolling pauses and the eyes rest as you take in that visual hook. Yes, photos grab eyeballs. That's why social networks are built around Read More
What Types of Content Should You Use for Your Business?
You know you need content... but what type of content should you create? Sure, you can put up a blog post or few, but what other types of content would serve your business? Should you spend time on slide presentations? Infographics? How about videos? And which types of content would engage your audience Read More
Are You Feeding Your Content Marketing Machine? These Tools will Help
Are you finding it a challenge to keep up with your content marketing? Don’t give up. Aside from your own content, it’s worth offering content from other sources as well (i.e. content curation). It keeps you in front of customers and shows your industry expertise. It’s hard to fuel that engine on a consistent basis, but Read More