WordCamp Miami 2011 offered some great sessions on developing and marketing WordPress blogs. I had fun, took lots notes and heard some great speakers. Here are a few of their tips…
You’re a publisher now. Start thinking like one.
When writing remember…
- General is boring. Specific is interesting
- Keep it short (300 to 500 words)
- Read it aloud before posting
- Tweak it for SEO
- Use catchy headlines
– Maria de los Angeles in Blogging 101
WordPress isn’t just for personal blogs.
It’s a powerful platform. Great examples:
- StoryCorps.org non-profit site
- Martha Stewart celebrity blog
- Fisher Price Australia site for sales and parenting advice
- Harvard Gazette Newspaper
- Reddart Consulting small business site
– Adam Warner in Introduction to WordPress
Most businesses fail to identify their customers.
Spend more time identifying your online customer and they will spend more time buying.
– Dezmon Landers in Steroid Marketing for WordPress
A few recommended WordPress plugins:
- Gravity Forms for contact forms that integrate with MailChimp & other software
- Poll Daddy creates surveys
- Twitter Digest will publish a post of tweets
- Youtube Thumbnailer will set a video’s “frozen” image as the post thumbnail
– From “Plugins Even Charlie Sheen Would Love”
The 3 questions you should ask about your site:
- How is the site attracting customers?
- How is it converting prospects into buyers?
- How is it building relationships and maximizing value over time?
– Klaus Heesch in Live WordPress Site Review
It was a great experience and I’d recommend going next year if you’re interested in using WordPress. See some of the slides and video presentations at the WordCamp Miami site.