After I founded this business, the term “clever copywriting” has shifted its meaning in some circles. Some have used it to describe copy that’s too “cutesie” or too willing to sacrifice the goal for the sake of being clever.
But that’s not my style… at all.
I’m very goal oriented and so is my copy. In fact, “What are your goals for this project?” is one of the first questions you’ll hear from me if we work together. “Who are we trying to target?” is another.
You can expect to go over these things when we talk. I’ll be coming at you with questions I’ve honed during my time as a freelance copywriter (10+ years) and from my background in PR and marketing.
What you really want to know
I can list my resume and tell you I’ve worked at PR agencies and in corporate marketing departments, but that’s not what you really want to know, is it?
You really want to know if I can write, especially about your industry or business. So here’s a quick breakdown…
- Businesses have turned to me as a trusted resource for copywriting over the last 15 years. (Am I dating myself?)
- I’ve written for too many industries to list here. But whether a niche is new to me or not, you couldn’t tell after reading my copy. My superpowers: research and turning tricky subjects into easy-to-read copy.
No cute or generic tactics here, only hard-working copy.
Ask for samples of my work if you prefer. Otherwise, send me an email to get started.